Two Young Creatives of Equal Talent  

A close friend of mine shared with me an article entitled ‘Two Young Creatives of Equal Talent’ by David Lubars. In it Lubars offers sage advice to anyone on the pursuit of creativity. I will highlight a few passages.

Fallon account manager Rob Buchner says, “Stamina is a constant virtue I see in the best creative people; emotional and intellectual stamina. Without perseverance, their talent surrenders to the uglier dynamics of the business.”

A truism.

Another Fallon partner, Rich Stoddart, says, “The successful creative is totally objective about his or her own work. If it’s not working, if it isn’t right, they just move on. Bad creatives only think ‘protect, protect, protect.’”

There is little in this world that irks me more than those who refuse to even entertain the possibility of ‘better’ . This is the most accepted and troublesome of all characteristics, watch out for those who will surely belittle your ideas.

Our planning director, Anne Bologna, observes, “The awesome ones are extraordinarily curious and ask ‘why?’ all the time. They’re part planners in that they’re empathetic to the human condition. They don’t see the world through their own eyes only.” Stoddart adds, “They’re sponges. They read everything they can get their hands on. Two or three newspapers, novels, business magazines—everything. When they sit with clients, they’re better able to understand the context of people and business.”

In a word, Empathy.

You should read it here.